About Us

Play Like a Champion Character Education Through Sports

Play Like a Champion Today is a university-based initiative focused on promoting a positive sports culture for all young people.

We work with coaches, parents, and administrators around the country to develop ethically responsible sports leaders and to promote character development through sports. We offer on-site clinics and workshops, online courses, and an annual Summer Leadership Conference at Notre Dame.

Play Like a Champion Today is the perfect fit for any school, league, or program that wants to help coaches make a positive impact on the lives of young people, including:

  • public schools
  • private schools
  • sports leagues
  • youth athletic associations


Our curricula are based on the latest research in youth and adolescent development. We believe youth sports should be fair, inclusive, character-building, fitness-focused, safe, and fun. All Play Like a Champion Today Coach Clinics are accredited by the National Council for Accreditation of Coaching Education (NCACE). NCACE has called our program “a prototype for other organizations seeking to promote excellence in coaching preparation.”

Coaches, parents, and schools are enthusiastic about Play Like a Champion Today. In surveys, nearly 95 percent of coaches said they would recommend the Play Like a Champion Today clinic to others. Nearly 70 percent said the clinic had changed their whole approach to coaching!

Contact us to find out how we can work with your school, league or association!

"Youth sports nurture not only today's athletes, but tomorrow's leaders. Play Like a Champion Today embodies the ideals of Notre Dame, including developing the body, mind, and spirit, the pursuit of excellence, the nurturing of character, and the call to personal integrity and responsibility."

— Jack Swarbrick, Director of Athletics, University of Notre Dame